===== Marketing Plan =====

==== Introduction ====
//Provide here an overview of the contents (structure) of this chapter.//
==== Business Idea Formulation ====

==== Business Model ====

==== Market Analysis ====

==== SWOT Analysis ====

==== Strategy ====


=== Strategic Objectives ===


=== Segmentation and Targeting ===


=== Positioning ===

=== Marketing-Mix ===

=== Brand ===

==== Marketing Programmmes ====

=== Programmes ===

=== Budget ===

=== Control ===

==== Summary ====
//Provide here the conclusions of this chapter and make the bridge to the next chapter.//

Based on this market/economic analysis, the team decided to create <specify the type of product> intended for <specify the market niche> because <specify here the relevant market-related reasons>. Consequently, the team decided to design a solution with the following <specify here the features added for market reasons>.