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| report:mkt [2026/02/16 21:08] – created epsatisep | report:mkt [2026/02/16 22:19] (current) – [Strategy] epsatisep | ||
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| - | ===== - Marketing Plan ===== | + | ===== Marketing Plan ===== |
| - | ==== - Introduction ==== | + | ==== Introduction ==== |
| //Provide here an overview of the contents (structure) of this chapter.// | //Provide here an overview of the contents (structure) of this chapter.// | ||
| - | ==== - Business Idea Formulation ==== | + | ==== Business Idea Formulation ==== |
| - | ==== - Business Model ==== | + | ==== Business Model ==== |
| - | ==== - Market Analysis ==== | + | ==== Market Analysis ==== |
| - | ==== - SWOT Analysis ==== | + | ==== SWOT Analysis ==== |
| - | ==== - Strategy ==== | + | ==== Strategy ==== |
| - | === - Strategic Objectives === | + | === Strategic Objectives === |
| - | === - Segmentation and Targeting === | + | === Segmentation and Targeting === |
| - | === - Positioning === | + | === Positioning === |
| - | === - Marketing-Mix === | + | === Marketing-Mix === |
| - | === - Brand === | + | === Brand === |
| - | ==== - Marketing Programmmes ==== | + | ==== Marketing Programmmes ==== |
| - | === - Programmes === | + | === Programmes === |
| - | === - Budget === | + | === Budget === |
| - | === - Control === | + | === Control === |
| - | ==== - Summary ==== | + | ==== Summary ==== |
| //Provide here the conclusions of this chapter and make the bridge to the next chapter.// | //Provide here the conclusions of this chapter and make the bridge to the next chapter.// | ||
| Based on this market/ | Based on this market/ | ||